People are like Boxes
They are born empty.
As they grow they have to look like VIPs
So they try to become
bigger boxes,
more expensive boxes,
rugged and tough boxes,
more colourful boxes,
smarter boxes.
Knock on most boxes and they are hollow.
To make it look like they are boxes with substance, people develop a few
strategies
1. They fill themselves with useful stuff
2. They fill themselves with useless stuff
Assorted stuff, mandatory stuff, outdated stuff, junk
3. They paste labels on themselves to look important.
4. They team up with similar boxes and join a bigger box called
an organisation.
5. They knock on other boxes and tell them they are empty.
Professionals are BRANDED BOXES.
They come at a PRICE
They advertise and PROMOTE themselves
They are seen at important PLACES
They provide benefits as a PRODUCT
The most useful part of a box however is the space within
PEOPLE like BOXES are important because of what they contain within
As they grow they have to look like VIPs
So they try to become
bigger boxes,
more expensive boxes,
rugged and tough boxes,
more colourful boxes,
smarter boxes.
Knock on most boxes and they are hollow.
To make it look like they are boxes with substance, people develop a few
strategies
1. They fill themselves with useful stuff
2. They fill themselves with useless stuff
Assorted stuff, mandatory stuff, outdated stuff, junk
3. They paste labels on themselves to look important.
4. They team up with similar boxes and join a bigger box called
an organisation.
5. They knock on other boxes and tell them they are empty.
Professionals are BRANDED BOXES.
They come at a PRICE
They advertise and PROMOTE themselves
They are seen at important PLACES
They provide benefits as a PRODUCT
The most useful part of a box however is the space within
PEOPLE like BOXES are important because of what they contain within
